Renowned Bollywood actor and entrepreneur, Anushka Sharma, has teamed up with India’s leading women’s fashion brand, W, as its brand ambassador. This partnership coincides with the launching of an exuberant festive campaign that beautifully merges the warmth of celebrations with a contemporary spirit.
The campaign revolves around the concept that every festival holds a story, much akin to the accounts of women themselves. It captures the essence of women as the central figures of every celebration, encouraging them to embrace their uniqueness and “Celebrate your story.”
Anushka Sharma conveyed her excitement about this collaboration, stating, “I am thrilled to be a part of the W for Woman family as their brand ambassador. The brand’s philosophy resonates with my own beliefs and values.
It celebrates the essence of every woman, her distinct narrative, her convictions, her beliefs, her challenges, and her triumphs. To me, W for Woman embodies the ethos of a thoughtful women’s brand, representing the modern woman who embraces her cultural heritage while having a global outlook.”
Anant Daga, Managing Director of TCNS Clothing Co Ltd., remarked, “Anushka’s vibrant personality and strong individuality align perfectly with the brand’s essence. Anushka epitomizes the inspiring and accomplished modern woman, seamlessly navigating through various roles, and embodying the true spirit of the W woman.
Alongside this campaign, we are unveiling our festive collection with a fresh identity—an entirely new persona. We are thrilled to welcome Anushka as the W woman.”
W’s specially curated Festive Collection encompasses a wide array of Anarkalis, Festive sets, dresses, and more. It showcases a splendid selection of fabrics thoughtfully chosen to elevate the festive experience.
From cotton lurex sets adorned with metallic gota trims to velvety textures embellished with matte sequins, the collection offers a tactile journey through the luxury of the festive season. The incorporation of colorful zari weaves, mirror work, and intricate dori work with sequin accents introduces a rich and diverse palette of textures and embellishments.
